Credibility by Sheri Drobnick

Established in 2003, Credibility by Sheri Drobnick was founded on the principle that sophisticated women want style options beyond boring basics and simple separates. The Credibility design philosophy comes from Sheri Drobnick’s personal style which she describes as tailored, with an edge. “I love to mix styles and to have fun with fashion,” she says, noting “my design ideas are Vintage-inspired with a modern twist that will stand the test of time.” Drobnick’s passion is providing women with a clothing choice that makes them feel elegant and fabulous every time they get dressed, and “always looking just perfect for the occasion.” From polished and chic, to bold and edgy, the Credibility collection reflects Drobnick’s eclectic and trend appropriate sense of style.

Credibility designs clothing for a stylish, active and fashion-savvy woman who desires options that are on-trend, but not trendy. A Credibility woman has great confidence and a great sense of style. She is building a wardrobe that is not disposable after one season. She is a woman that has a designer headset but not a designer budget, and she also wants to wear things that get her noticed but in a subtle, sophisticated way.

Modern tailoring, trend-right topstitching, delicate details and a streamlined silhouette all define Credibility’s clean, uncluttered approach to dressing and set it apart from traditional, often frumpy, Bridgewear basics. Sheri personally selects all of the fabric and trims for the Credibility line in Paris and meticulously oversees all of the details in the design and fabrication of each style. “We are highly driven by fabric, trims and details,” says Drobnick, noting “we pay great attention to what is going on with the Couture market around the world and bring those elements to women in wearable styles at reasonable price-points.”

LA-Based designer Sheri Drobnick has drawn on her successful 35 years of experience in the fashion industry to create a line that addresses the niche market of chic, well-dressed women who shy away from traditional clothing, and desire an age appropriate interpretation of current trends. Sheri’s vast and varied experience in retail management, garment and textile design, as well as International consulting to leading retail stores, gives her the distinct know-how to design a line that raises the bar on fabrication, design details and dressing options. “Customers tell us that they have seen nothing like Credibility in the market, and that our focus on exceptional fabrication establishes us as a stand-out in their retail stores.”

During her 15 years as Merchandise Manager at Directives West, Sheri used her keen eye for style, aesthetics, and unique trends to select apparel from the “Contemporary and Better Division” to appear on DW’s annual runway fashion show, and she also played a role in nominating the LA Mart’s Designer of the Year. She worked closely with East and West Coast clothing manufacturers to advise them on developing lines that met the needs of Drobnick’s retail clients such as Saks Fifth Avenue, Macys, Bloomingdales and Nordstrom in their Contemporary and Better Womens sportswear departments. Sheri is now using this know-how to design the Credibility line to fabulously fill the need in the market with exceptional pieces and high style design options.

Credibility by Sheri Drobnick’s latest designs can be found at upscale boutiques nationwide, including Ames in Santa Monica and Calabasas CA, Andrea’s on Robertson in Los Angeles, Bonnie White in Atlanta, Boutique Elle in New York, Elan at the Lodge in Pebble Beach CA, The Plum in Harrisburg, PA, The Alley on Little Melrose in Los Angeles, Turtletique in Dallas and Tres Mariposa in El Paso, TX. Two Credibility clients--Susan Graf in Healdsburg, CA. and Halls in Kansas City, Missouri—have recently been touted by Harper's Bazaar as being among an elite list of America’s leading women's Specialty Stores that cater to the discerning customer seeking luxurious and unique style options. Please check the retail locator on our website to find a location near you. For more information on Credibility, please visit www.credibilitybysd.com or call (213) 689-0061.